Welcome to the Know How Cafe Preview!
If you’re here because you recently saw Roxanne and/or Shane speak at a conference, and want to sign up to be notified when the Cafe officially opens, click here for the email list signup form and be sure to use the Promo Code we mentioned.
If you’re here because you were invited by a friend or business colleague, because they thought you would like to learn about how the Social Web and New Media tools could help grow your business while connection with people and other businesses around the world, then please read on.
Here’s a quick preview of the KnowHow Cafe site design as it will look to the general public.
Click for larger view.

Have you, or someone you know, ever asked any of the following questions:
- What are people talking about when they say “Social Web” or “New Media” or “Web 2.0?”
- How are companies making money if all this stuff is free?
- More importantly, how would my company make money using this free stuff?
- Everyone says, “Get a blog!” but I’m not sure what that is, where to get one, or why I would want one?
- It’s all so overwhelming? How do I even know where to start?
- I’m already very busy. How would I find the time to explore the Social Web?
- My business isn’t technology based. How does Web 2.0 apply to me and my business?
- What’s with all the websites with silly names and no vowels?
These are all valid questions and ones that we hear from all our clients and at every conference at which we speak. We’ll answer these and hundreds more at the Know How Cafe.
Based on over a decade of experience with building large Content Management Systems for corporate clients and State agencies around the country, and over 30 years experience in coaching and training around the world, we realized it would be easier to reach more people and businesses by creating KnowHow Cafe. A centralized, members-only, online community where we could provide all our experience in technology, development, training, coaching, and consulting in one place.
There are a lot of powerful and free new media tools on the Internet right now. But learning how to use them can be costly in terms of your time and mistakes can do damage to your, or your client’s brand.
You can spend days or months figuring it out for yourself, but do you really have that much extra time available right now?
You can pay an experienced new media consultant and expert, like Bare Feet Studios, $250 an hour to teach you privately.
Or, you can join other successful business people who recognize the value of their time and understand the critical speed at which the internet is changing how we do business by joining KnowHow Cafe. For less than half the cost of one hour with an experienced coach or developer, you can have access 24 hours a day, 7 days a week, to case studies, tutorials, screencasts, webinars, teleconferences, and discussion forums covering numerous New and Social Media tracks and providing clear, step-by-step examples on how Web 2.0 works and best to use it to your strategic business advantage.
- Do you know how to use the Social Web?
- Do you know how to pick the best blogging software?
- Do you know how to find the thought leaders in a given industry?
- Do you know how others are discussing and managing your brand online?
- Do you know how to create a branded internet TV show?
You will be able to answer “Yes” to all these questions and hundreds more if you join the community at Know How Cafe. Not only will you learn from experienced professionals working every day in the New Media trenches, you’ll also have the opportunity to learn from other business owners entrepreneurs just like you via large group conference calls, forums, wikis, podcasts, and direct contact via private comments, discussions and email lists.
You’ll learn how to make the Social Web work for your business:
- What is the business perspective and model that applies to you and your business?
- How to use the technical tools at a pace that works for you?
- Confused by all the technical jargon? We’ll translate it into easy-to-understand and implement concepts.
- you’ll meet like-minded professionals and learn how to collaborate in an open-source style community while expanding your competetive edge.
You’ll learn about the newest micro-blogging tools like Twitter:
- how to choose the best Twitter name
- what to message privately or publicly
- how to find high quality followers
- what are the best desktop and mobile phone applications
- what other services connect with or “cross-post” to Twitter
- how to be a thought leader in the conversation
You’ll learn about Blogging from the ground up:
- what is the purpose of having a blog for your self and/or your company
- what blogging software or platform is best for you
- how to manage comments on your blog
- how to leave high value comments on other people’s blogs
- how to write blog titles that are great for SEO
You’ll learn about Internet Radio and TV:
- what is a podcast and how do they work
- what’s the benefit in having your own branded TV show
- what is the best video hoting site
- how long does it really take to produce a=each episode
- what are the work flow shortcuts that insure your success
You’ll learn about Social Media and how Online Communities Work:
- what is the social web and how does it work
- what are the secret ingredients to building a community around your product or service
- how do you encourage user-generated content without damaging your brand
- how do you track what others are doing with your brand
- how to respond when your brand is under attack
Most of all you will leave your competition in the dust!
Each Know How Cafe tutorial and track is completely self-paced. You decide how much, how fast, and what you’re interested in learning about. Jump in at any level, any conversation, any track, at any time.
And you’ll be able to do it in the privacy and security of of our members-only cafe. The Internet is loud and crowded. There is a lot of “noise.” We’ll show you how to detect the signals that are relevant to you and your business. In fact, you’ve just been introduced to one of the concepts of the Internet; the signal to noise ratio. We’ll show you how to both detect and create the right mix of signal and noise to make your business even more successful!
Did you know that free tools exist now that are perfect for smaller companies or for work groups within large companies that previously cost tens of thousands of dollars and required a full IT department to setup and manage? You can now compete on a global field like never before! Finding the right free tools is not easy – but don’t worry. That’s the hard part we do for you! Trying to learn how to use them all on your own? Why bother wasting so much time and frustration when you can just follow our step-by-step instructions and ask any question you like.
- Read and download PDFs and eBooks
- Learn how to subscribe and listen to our audio and video podcasts
- Join our teleconferences and webinars
- Work our discussion forums
- Add your own stories, suggestions, triumphs, and failures to the community for others to learn from
- And quickly reference and help build the private Glossary and Reference Database that all members can help create
No matter what your preferred learning style, we have the shortcuts and appropriate media for you. And if we haven’t covered a particular topic or service? Just ask and we’ll add it to the Upcoming Track List!
We also have periodic rewards and gifts for those of you who are active in the cafe:
- Want to share your expertise and tell others about your products and services? Great! We believe in peer-to-peer communications (there’s another Internet business concept for you.)
- Create your own blogs and podcasts inside the cafe to tell others and practice building your skills before launching to the public.
- Invite friends and business colleagues and earn free membership credits, books, CDs, coupons, discounts, and other fun surprises. Who says it should be all work and no fun?!?
Want more? No problem! We still haven’t told you about our global network of experts that you’ll get access to as well. We’re on a first name basis with Industry and Thought Leaders (yet another concept you’ll learn about and how to leverage for your own business) and we’ll bring them to the Cafe for special privatel events, teleconferences, and webinars. We’ll make introductions for you and help you find just the right consultant to hire if you’re planning something larger than your current knowledge, experience or time requires.
Ready to join us at the Know How Cafe?
As we mentioned above, Bare Feet Studios (the owner of the Know How Cafe) currently charges as much as $250.00 per hour for private consultations and in-person coaching sessions and technical training. 24/7/365 access to the Know How Cafe private member community is only $97 per month! An entire year’s membership at Know How Cafe will cost less than spending a single afternoon in a private coaching session with the team at Bare Feet Studios. And after that afternoon you wouldn’t leave with access to downloadable tutorials, eBooks, screencasts, forum discussions, or ongoing training to help you navigate all the new Social and New Media tools that keep popping up each week.
We are putting the last coats of paint on the walls and getting ready to open the doors. We’re estimating a mid-September, 2008, Grand Opening. Until we officially unlock the doors, we’re accepting pre-registration email addresses from those people that would like to be notified first. There’s no obligation and you can remove yourself from the email list at any time with a single mouse click.
Be sure to use your special Promo Code if you have one. Depending on your Promo Code, you’ll receive steep discounts on Charter Memberships and qualify for Life Time Membership deals and other surprise gifts and bonuses.
So, just enter your email address below, along with your Promo Code, and we’ll notify you first in a few weeks just before we throw open the doors on the Know How Cafe.
